Case Study: Hunting Apparel

Situation

Zefyr partnered with a Category-leader Direct to Consumer Hunting Brand growing quickly with multiple strategic priorities including expanding source base, streamlining process, and alignment on the organization. Initial Phase distilled the strategic roadmap based on current/future state, and Phase 2 developed solutions on Source Base, Go-To-Market Calendar, and Organization.

Objective

Phase 1: Create 3-Year Strategic Roadmap from list of ~20 priorities

Phase 2: Develop recommendations for three key areas

  • Go-To-Market Calendar

  • Source Base Strategy

  • Organizational Growth Strategy

Results and Deliverables

Zefyr partnered with this leading brand to align on strategic priorities in a sequence that would maximize impact in the organization. We then dove deep into their source base and identified key points for consolidation and source base shifts to maximize quality and maximize margin. We reviewed the Go-To-Market calendar that supports that source base, clarifying roles and process to deliver on time and on quality. Finally, Zefyr created a three-year organizational roadmap to support strategic growth and process maturity while also prioritizing critical roles to mitigate risk in the short term.

 

+$1/Unit Savings

Savings across 350K tees/fleece

3 Partners

Identified New Factory Partners

+3 BPS

Margin Savings on Key Classes

 
 

3 Roles Approved

New Operational Organization Created

20% Consolidation

Source Base Recommendation

 

15 Key Gates

Key Process Gates Created

 
David Kelley